Write-up by brono pisino
You’ve witnessed him in promoting campaigns for Nike, Coke, FIFA Road 2, Extra Joss, and of course, his bare-chested appeal in the Pepe Jeans ad. According to marketing and promoting professionals and football agents, Cristiano Ronaldo has the ‘X factor’ that could properly exchange David Beckham as the footballer who earns the most from endorsements. Taking into consideration Ronaldo’s teenybopper appeal and this age group’s importance as the advertisers’ main target audience, it may just transpire… and quickly.Authorities feel there is at the moment a require for a central soccer brand. Beckham’s 34 decades of age and existing profession phase doesn’t specifically make him a scorching youth icon any longer. Sure, no a single can deny his great appears and knee weakening ability amid grown ups, but he’s past the stage of driving thirteen yr olds insane. And that’s in which Ronaldo can action in and fill Beck’s shoes. The 24 year previous Portuguese has all the correct traits to appeal to kids and teenagers – he’s a looker, has a great physique, plays effectively and is part of an really well-liked and effective staff.
If Becks raked in .5 million via products endorsements very last 12 months, Ronaldo earned .6 million. But now that this 2008 FIFA World Player of the 12 months has grow to be the world’s most pricey player following his transfer from Guy U to Actual Madrid, his worth has sky rocketed. When Ronaldo was ‘unveiled’ on the 6th of July at the Santiago Bernabeu stadium wearing Real’s soccer uniforms, almost eighty,000 screaming teenagers and youthful grown ups were there to greet him!
Truly, Ronaldo appears to be following in Beckham’s footsteps in much more ways than one! Becks left Guy U for a successful stint with Real, so did Ronny boy! Becks wore the number seven soccer shirt at Guy U, as did Ronaldo right after him! Becks was the ultimate youth icon, as Ronaldo is slated to be! If there is anything that can go versus this youthful guy, it really is his lack of ‘family life’ and the accusation that he’s not considerably of a team player. This could carry his appeal down amongst advertisers. Beckham continues to shine in that arena with his image of a happy family man and his popularity as a great team player. For this purpose, some authorities would like to see Ronaldo settled and married to a wonderful girl! But, at the conclude of the day, it is his on area overall performance that will decide his success as brand Beckham’s successor. Following all, you’re only as good as your last match… And firms are searching for endorsements from soccer stars so they can associate their item with the star’s phenomenal success. As far as veteran football agent, Jon Holmes, is concerned, “Ronaldo is a good hunting guy and I would say his level of articulateness is about the identical as Beckham’s… He is almost certainly a much better player than Beckham in that he is much more versatile. Beckham is a workhorse of a player, Ronaldo would seem to be a far more organic player.”
Well, let’s see if Ronaldo is heading to be the next large outfits horse right after Becks! Time will tell…
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